Hi, I’m Rashika Srivastava, a content specialist and storyteller with a background in journalism and technology. Over the past four years, I’ve helped organizations craft copy that doesn’t just inform but inspires action and drives conversion. Whether it’s simplifying complex ideas, shaping a brand’s voice, or creating content that connects emotionally, I believe great writing can spark meaningful impact.

My journey has taken me from writing news stories on community issues in British Columbia to producing high-converting campaigns for multinational companies. Now, I’m focused on using these skills to create work that carries real purpose, building stronger connections between organizations and the people they serve.

Skills

• Copywriting & storytelling: Ads, web, UX copy, newsletters, case studies, social campaigns, video scripts

• Content strategy: Market research, competitor analysis, campaign messaging, SEO

• Simplifying complexity: Turning technical and abstract ideas into clear, engaging narratives

• Collaboration: Partnering with designers, developers, and strategists to deliver cohesive campaigns

• Technical proficiency: CMS tools, Agile workflows, SEO optimization, scripting (Python, Shell from earlier tech role)

• Communication: Excellent writing, editing, and interpersonal skills (IELTS 8)

Key achievements

• Helped drive $10M+ in new business at Grid Dynamics by producing high-impact content tailored to enterprise clients.

• Developed thought leadership on AI, digital transformation, and composable tech, positioning companies as industry leaders.

• Authored award-winning case studies and reports, contributing to two acquisitions and MACH Alliance certification at Apply Digital.

• Reported on Indigenous communities in BC during my time as a journalism intern at The Discourse, bringing community-focused stories to light.

• Earned a Master of Journalism from UBC and a Bachelor of Technology in IT from GITAM University, blending analytical and creative expertise.