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I’m Rashika Srivastava, a content specialist and storyteller with a background in journalism and technology. I craft copy that drives conversion, turning complex ideas into clear, human narratives across campaigns, UX, and thought leadership. My goal is to use words that spark connection, inspire action, and create measurable impact.

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Customer Experience Trends 2025 Ebook

Digital engagement as we know it is undergoing a significant transformation driven by advancing technology, business realities, and evolving consumer expectations. As we approach 2025, organizations are focusing on balancing immediate high-impact initiatives with strategic long-term investments.

This digital customer experience trends ebook explores the convergence of AI-driven search, real-time fulfillment and immersive technologies, and how it i...

BUPA case study

Building on our expertise in cross-platform integrations, we first introduced BUPA’s team to atomic design. Together, we executed a decoupled content management approach to build BADS (Bupa Atomic Design System) — BUPA’s own reusable component library — that would work for any channel and devices. This design system would set up BUPA for any future improvements and new branding deployments.

By harnessing the flexibility of BADS and using Contentful’s headless and scalable capabilities, we helpe

Wealth Management Trends to Drive Growth

The wealth management industry stands at a pivotal juncture, facing unprecedented macroeconomic challenges and a paradigm shift in client expectations. With the impending $84 trillion Great Wealth Transfer, evolving regulatory frameworks like T+1 settlement, and the rising demand for alternative investments, firms must adapt swiftly or risk obsolescence. This comprehensive e-book dissects five transformative technology trends that are redefining wealth management, offering actionable insights on...
Grid Dynamics •

Agentic Commerce is Here. Time to Reinvent Retail

Because this kind of impact is already a reality:

Remember how online shopping reshaped retail over the past two decades? We’re on the brink of another shift. Quietly but quickly, the familiar mix of search bars, filters, and shopping carts is starting to feel dated.


Intelligent, autonomous agents are stepping in to change how customers discover, choose, and buy products. Acting on behalf of the customer, these agents bring a more intuitive kind of personalization driven by autonomy, in...
Grid Dynamics •

Generative AI in pharma: pragmatic applications and outcomes

The pharma and life sciences industry is experiencing a data revolution. As everything becomes more digital, the amount of biomedical data is exploding. This presents an opportunity to tap into valuable insights to advance R&D, manufacturing, marketing, and more. However, companies struggle to effectively analyze all this data.


Generative AI is the solution. Unlike analytical AI, generative AI can not only interpret data, but also create novel data like text, images, and more. This amplifies...

Femsa Case Study

Together with FEMSA's team, we envisioned a modern and flexible solution that would decouple their ecosystem’s front-end technology from the monolithic back-end, enabling independent content delivery across platforms. The primary goal was to unify multi-country storefront experiences into a single solution and empower FEMSA's teams to manage their own content centrally.

To achieve this, we built a middleware in AWS to connect the Salesforce back-end to storefronts, allowing communication betwee